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Persuading Others

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Description:

  • The ability to persuade people is critical to winning the all-important buy-in you'll need to accomplish your goals. By learning the art and science of effective persuasion, you can build trust, establish strong relationships, and improve your effectiveness in the workplace.

Objectives:

  • Build your credibility by earning trust and establishing your expertise
  • Assess those whom you need to persuade
  • Persuade people by appealing to reason
  • Connect with people by appealing to their emotions
  • Overcome resistance to your ideas
  • Activate persuasion “triggers” to affect people’s unconscious response to your ideas

Outline:

  • Understand persuasion
  • Build your credibility
  • Understand your audience
  • Win minds
  • Win hearts
  • Overcome resistance
  • Activate persuasion triggers
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