Description:

• The ability to persuade people is critical to winning the all-important buy-in you'll need to accomplish your goals. By learning the art and science of effective persuasion, you can build trust, establish strong relationships, and improve your effectiveness in the workplace.

Objectives:

• Build your credibility by earning trust and establishing your expertise
• Assess those whom you need to persuade
• Persuade people by appealing to reason
• Connect with people by appealing to their emotions
• Overcome resistance to your ideas
• Activate persuasion “triggers” to affect people’s unconscious response to your ideas

Outline:

• Understand persuasion
• Build your credibility
• Understand your audience
• Win minds
• Win hearts
• Overcome resistance
• Activate persuasion triggers