Description:

• No matter how good your product or service is, the way you communicate with your customers can determine its success. Discover the forces that influence the purchasing habits of your customers and learn how to win them over with an effective marketing strategy.

Objectives:

• Foster a marketing orientation within your team
• Research and identify target customers
• Develop a marketing strategy
• Develop and implement a marketing plan
• Market to global customers

Outline:

• Cultivate a marketing orientation
• Understand your customer
• Create a marketing strategy
• Create and implement a marketing plan
• Global marketing